Abu Dhabi, 14th October 2008

Abu Dhabi - Audi Abu Dhabi, represented by Ali & Sons Co L.L.C Motors Division, hosted a further dimension of the Audi Experience - the Audi Driving Experience - this week at the Abu Dhabi Golf & Equestrian Club. Nearly 100 people had the chance to practice vital skills for emergency situations in a controlled environment driving the new Audi A4, ultimately preparing them for the uncertainties that await on public roadways.

“The course demonstrates the impact sophisticated technology and improved driving skills can have on safety. Engaging people with the Audi Experience is one factor attributed to the recent sales successes at Audi Abu Dhabi. Sales increased by 60% this September compared to the same period last year” commented Tom Pryor Marketing Manger Audi Abu Dhabi.

Other events within the Audi Experience to come in Abu Dhabi include the Audi quattro cup, which is part of the world’s biggest amateur golf tournament and due to be held February 2009. Whilst Audi Abu Dhabi will continue to run such driving events in the city itself, full courses are also being offered at the Dubai Autodrome. These include the Audi R8 Driving Experience, the Advanced Safety Course and Audi Sports Car Experience.